Ingredient transparency
Show key herbs, botanical names and supplied quantities.
EVIDENCE & TRANSPARENCY
Evidence-led communication.
Product pages distinguish supplied formulation information from external evidence.
Claim discipline
Use approved indications and wellness language. Do not convert support wording into disease-cure wording.
Safety
Do not use an absolute “no side effects” claim unless formally supported and approved.
Research sources
Where external evidence is used, link to the source and state what it studied.
AYUSH Research Portal